Do not add me to your mailing list. Ever. Unless I ask to be on it. Just because I found your product online or bought something in your store doesn’t mean I want a relationship with you, future business with you, nor physical mail at my house. In fact, if I could order something to be shipped to my house without telling you where I live, I would.
OMG, great business opportunity: cloaking who orders stuff and where it goes! I can already get a single use instantly-generated number for my credit card to use online. What if they could cloak the rest of my identity during the purchase?
This problem afflicts my online donations to charity, too. Don’t make me a scrooge.
On the list so far recently:
Men’s Wearhouse (David had to rent a tux for a wedding. He doesn’t like you.)
DiscoveryStore (I bought someone a gift last year. I don’t like you either.)
Zappos.com magazine (whattttt?? It’s defined by its online-only existence!)
Sephora (Funny how my online profile says I’m not on your catalog list but I still get one)
American Diabetes Association (hardest mailing list I ever tried to get off)
Gleaners Food Bank
Some home-grown mortgage company who just didn’t understand why we don’t want their personal newsletter after buying a house three years ago. I don’t care if you went to Florida for a week or if you have tips on how to make soup.
I call to opt out when I can, but someone keeps selling my name. There must be some law about easy opt-out from email lists, because every time I am added to one I can get off in one click. I can also control what I see through spam filters if necessary. But it is usually really hard to get off a catalog list, and when you do call, you still see them for months. Ask my permission to share my info, or offer me a discount on my purchase to sell my info to someone else.
It makes me want to opt out of consuming altogether. Not a terrible idea…